The Worldwide Broker Network (WBN)
From Traditional Communications to Social Media Success
The Worldwide Broker Network (WBN) links top independent insurance and benefits brokers in more than 100 countries, providing a platform and tools to facilitate cross-border business development. As the network grows, WBN is investing in marketing and PR, working with KCG to revamp internal, social media, event support, and trade communications.
KCG has moved quickly to transition from WBN’s traditional centrally driven print-based communication, developing the network’s social media platforms and creating flexible online resources that members can adapt for business development. Consistent with the collaborative nature of WBN, we’ve extended our network to include marketing resources within member firms, using them as meaningful sounding boards and ambassadors of the WBN brand.
KCG’s focus has helped to dramatically increase WBN’s social media traffic, increase thought leadership at global conferences, and respond effectively to real-time crises – such as recent hurricanes and fires – to support affected WBN members and their clients.