Nike2018-01-23T00:35:08+00:00

Project Description

Nike

Litigation Support

Challenge

As principal outside communications advisors for one of the world’s most iconic and profitable brands, KCG was tasked with bringing into focus Nike’s ongoing and new sustainability and labor safety efforts in light of ongoing litigation.

Approach

A multi-front awareness campaign, designed and executed in conjunction with KCG, articulated Nike’s significant workplace reform, community investment and environmental advances affecting 550,000 workers worldwide.

Outcome

Putting Nike’s unprecedented efforts in the spotlight, KCG’s campaign set the stage for a watershed legal case, Nike v. Kasky. Nike won initial proceedings in California Circuit Court with an appeal ultimately heard by the Supreme Court. Legal resolution was ultimately decided out of court. To this day, the legacies of Nike’s awareness campaign are found across product lines, from recycled materials to workplace protections, helping Nike maintain an unprecedented market dominance across the world.

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